SpiriTech Management Team

Larry Wu

Vice President Innovation and R&D/
General Manager & Co-Founder — SpiriTech Global


Lawrence Wu, Jr. graduated with a Food Science Degree from the University of Washington and received an MBA from Bellamine University. Larry has over 30 years experience in the food and beverage industry working in the areas of product ideation, development and commercialization. Larry has held multiple leadership positions within Research & Development at Starbucks, Brown-Forman, Campbell Soup, Kraft Foods and Bossa Nova Beverages, Iconoculture and Sky Valley Foods. Larry originally joined ConeTech as a consultant in the area of Business Development and is now the Vice President Innovation and R&D with Advanced Beverage Technologies, and General Manager and Co-Founder of SpiriTech.

John Winters

International Director of Business Development — Advanced Beverage Technologies/
Managing Director — SpiriTech Global


John has over 30 years’ experience in sales and business development and has lived and worked in various countries. John’s experience includes setting up and managing large sales operations including sales of dairy products in Yemen, and in the Middle East, Gulf States, and Africa, with The New Zealand Dairy Board, and a leading management role on behalf of Coca Cola in Saudi Arabia. John has also held senior sales management roles with The Jack Russell Company, Allied Domecq, JT International and most recently International Game Technology.